L.A. digital media firm Attn: expands from bit-sized videos to TV specials

After the February high school shooting in Parkland, Fla., digital media company Attn: teamed with ABC News and Freeform to air an hourlong documentary that followed the teen survivors as “they turned their unimaginable grief and fear into action during the weeks after the attack.”

“For Our Lives: Parkland” included coverage of national walkouts and protests as well as explainers that broke down complex topics such as gun laws and semiautomatic weapons into bite-sized segments.

The special, which aired last month, represented a big step for the L.A.-based start-up known for popular online videos that usually explore social and political themes in under three minutes. Read more

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